CRYSTAL KEISER
800-795-2773 ext 5316 | 813-889-4522 fax
ckeiser@responsemail.com
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TOOLS
Instructions
Click on the links below to reveal more information.
> SEMINAR MAILING DUE DATES

Plan your seminar mailing using the form below to determine important deadlines for a smooth and timely mailing.

Warning: Not following these timelines may result in serious delays that may negatively affect your attendance.

> RETURN ON INVESTMENT CALCULATOR

Click the button below to calculate your return on investment.

> HOW TO FIND MAPS OF ZIP CODE AREAS
  1. Enter the following URL: http://zip.langenberg.com.
  2. Scroll to the bottom of the page and look for the section titled: ZIP CODE MAPS.
  3. Type in the city and state in the appropriate box, and click GO.
  4. If you get multiple results, click on the selection that has the words COUNTY SEAT in parentheses.
  5. Using the zoom tool on the right side of the map window, click on the number 5. This will zoom you out and you can see all the zip codes covered in a given city. You can continue to use the map tools to move around. Zoom in and out to identify a specific area.

(Note: If you know the zip code(s) but want to confirm their location, you can also use this site by typing in the zip at step 3 above)

> HOW TO FIND ALL OF THE ZIP CODES FOR A PARTICULAR CITY
(Zip codes only, no map)

US Postal Service

  1. Enter the following URL: http://www.usps.com/ncsc/lookups/lookup_ctystzip.html.
  2. Enter the city and state and click SUBMIT.

This will give you the list of all Zip codes under that city.

OR

  1. Enter the following URL: http://www.census.gov/cgi-bin/gazetteer.
  2. Enter the city and state and click SEARCH.

This will give you a full listing of all the zip codes.

> RESTAURANT LOCATOR TIPS

Before you begin… remember the ideal restaurant will meet the following key criteria:

  1. Private Function room
  2. Comfortable seating for 30-50 people (Tables of 4, 6 or 8 - not classroom)
  3. Good parking
  4. Simple dinner $10-20 per person, including tax and gratuity. (ie: Chicken, vegetable, starch, dessert, coffee/soft drink)
  5. Access to the room 1 hour prior to the seminar start time

Internet: Go to www.findit.com/search.htm. Click on the link for "Yellow Pages". In the box labeled "Search for this Business" (middle of page) type in Banquet, then type in the City and State you are looking in, then click FIND.

This page will give a summary of the number of matches in the category - the actual number will be in parentheses. Click on the hyper link Banquet Facilities.

You now will have an alphabetical listing of all restaurants and banquet facilities in the area you are looking to hold your seminar. Many will have links you can click on to find out more information on what space and functions can be held.

IMPORTANT NOTE: Only focus on restaurants! Eliminate wedding halls, pure banquet facilities, hotels and country clubs.

Local Restaurants: It is very common for local Italian and Steak restaurants to have private function rooms. They are usually very popular for hosting pre-wedding dinners, private dinner parties or other small functions.

National Chain Restaurants: Contact your local Red Lobster and Olive Garden restaurants. Many have function rooms apart from the main dining room.

Negotiating with the Restaurant: When dealing with the restaurant management, keep the following in mind:

  • Each invitation will have their logo on it - that's 5,000 pieces of free advertising!
  • You are booking THREE or FOUR dinner seminars and if they make a good proposal, you'll hold all your seminars there!
  • If they ask for a deposit or for you to guarantee a minimum number of dinners, here's the formula: Take the number of seats in the room, multiply by the number of seminars, divide by 4, then multiply that number by the cost per plate! (Example: 30 seats X 4 seminars = 120, divided by 4 = 30 X $15.00 per person = $450.
  • Remember, you can ALWAYS increase the number of dinners as your seminar dates fill up.
> SEMINAR CHECKLIST

Find and Reserve Your Restaurant – The ideal restaurant will meet the following key criteria:

  • Restaurant should be within a 15 minute drive of seminar invitees
  • Private Function room
  • Comfortable seating for 30 to 50 people (Tables of 4, 6 or 8 – not classroom)
  • Good parking
  • Simple dinner $10 to $20 per person, including tax and gratuity
  • Schedule dinners for 6:00 or 6:30 pm (3:00-4:00 pm for Retiree Market)

Choose Your Seminar Topic – I can fax you samples of previously used invitations that you can revise to reflect your seminar. Topics include but are not limited to:

  • Retirement Planning
  • Estate Planning
  • Long Term Care
  • Investing

Identify Your Market – You will be able to target your mailings by selecting the following criteria:

  • Zip Code
  • Household Income
  • Age
  • Investable Assets
  • Net Worth
  • Home Owner, etc...

Decide how you want to receive responses – Invitees will have two ways to reserve space at your dinner seminars: Phone and Mail.

  1. Phone
    • 800 RSVP Service: This is the preferred method. We offer an 800 RSVP service. For a per-mailing fee, they will give you a personal 800 number, that will be answered by a “live person”. With RME’s RSVP service, you will be able to access your responses via the Internet. To learn more about this service, click on the link above.
    • Your Company Phone: This is a good option ONLY if you have dedicated staff to handle the influx of RSVPs and a voice mail system that has sufficient memory to handle potentially 50-100 voicemails.
  2. Mail
    • Business Reply Card: This is a permit you get from the United States Postal Service, which allows the invitees to simply fill out the card and drop it in the mail, and the USPS will charge you for the postage. The cost is about $50. Visit your local post office for more info.
    • Courtesy Reply Card: This requires the addressees to affix their own postage stamp on the card. If you are using the RSVP service, Courtesy Reply is sufficient.

Fill out and return all four RME order forms – We cannot begin your order until we receive your order forms:

  • Mid-America/East Coast Orders: Please submit your forms no less than 35 days prior to your first seminar date.
  • West Coast Orders (CA, WA, OR, & NV): Please submit your forms no less than 45 days prior to your first seminar date.